New Look Launches New Idol Collection
New Look is set to launch the latest ‘Idol’ collection in the Jervis Shopping Centre in Dublin on Wednesday 6th April 2011.
The eighth collection from Idol by Design Director Donovan Pascal has a feminine, girly feeling yet still maintains the edgy street chic that’s synonymous with the celebrities favourite high–street brand. There are lots of iconic items like easy–wear 1950’s cotton stripe day dresses, cutesy chiffon playsuits and retro jumpsuits featuring a fashion–forward water print. Sumptuous, silk harem pants look spring–bling when teamed with signature bold, band graphic tees.
The collection captures a pretty rock style with plenty of romantic ruffles and lace up detailing. Exquisite feather weight chiffon tops dress–up weekend denim and are offset with faded warn–in wash denim shorts. Flirty tops that nip in the waist and create pin–up proportions are perfect when worn with silky over–sized boyfriend shorts.
There’s a definitively blue mood, with tones of turquoise, electric blue and navy that will keep spring nights looking cool. Colours are also inspired by the cityscape at sunset and dawn: stone, slate, taupe, charcoal, cream, white, bright orange and red hues.
The Jervis Shopping Centre in Dublin is home to the world’s largest New Look store as well as over 60 stores including Forever 21, Marks and Spencer, Boots, Tesco, Argos and PC World.