Jervis Shopping Centre Dublin Ireland

US fashion label Forever 21 is set to debut its highly successful retail phenomenon in Ireland. Loved by consumers and stars in the US and around the world, Forever 21 will bring value-focused, fast, trend-savvy and exciting fashion to Dublin’s Jervis Shopping Centre, providing shoppers with an unprecedented selection thanks to a daily evolving fashion offer. The first phase of the rollout will see the store opening in Dublin on 13th November 2010. The store will be open by Amber Le Bon at 10am.
In addition to Forever 21 apparel and accessories, the Ireland store will encompass all of the Forever 21 brands, including I ♥ H81, a lifestyle brand for women, 21MEN, a line of fresh, fast fashion for men of all ages; Forever 21+, a plus sized line; Love21, a contemporary women’s line; Forever 21 kids, a girls line; as well as, Twelve by Twelve, a couture-like aspiration line designed exclusively for Forever 21. The new store will offer Irish consumers the perfect mix of merchandise and serve as a one-stop-shop for their personal, professional and family lifestyle fashion needs.
Forever 21 operates over 460 stores in the US and around the world and recently opened one of their largest locations, a 91,000 sq ft (8,454 sq m) flagship store in New York’s Times Square. The forthcoming opening in Ireland will be a large, prominent store of 69,000 sq ft (6,410 sq m). Forever 21 is pleased to announce that it will open with approximately 250 employees in Ireland.
“Forever 21 is very proud to expand into Ireland with the launch of the ideal store location at Dublin’s Jervis Shopping Centre,” said Don Chang, Founder and CEO for Forever 21.  “We are thrilled to offer the broadest selection of the latest fashion trends at a great value to the stylish European shoppers.”
Larry Meyer, Forever 21 Executive Vice President added “Forever 21 is the most hotly awaited brand to hit the UK from America and will be appearing in Europe’s most exciting retail spaces. The fast fashion concept perfectly suits the European consumer’s insatiable appetite for trend-led fast fashion at value prices.”

The Forever 21 launch will be supported by a marketing and communications campaign. Youth communications agency Thinkhouse has been appointed to manage media relations and national launch events for the brand.