Brendan Courtney joins The Fashion Movement @ Jervis Shopping Centre

18th AUGUST, 2011: Style sensei Brendan Courtney today launched The Fashion Movement @ Jervis Shopping Centre, which will feature their new
Jenius-Jeans Style Station every Saturday and Sunday, plus live Catwalks and Mannequins each Saturday for the next four weeks featuring the latest Autumn/Winter trends, 20th August – 10th Sept.

Guys and girls alike on the quest for the perfect pair of jeans are continually faced with the derriere doubting problem of what style denims suits them best. Alas, help is now at hand.

The Jenius-Jeans style station is a free jeans fitting service with a team of denim experts that will help guide you to find the perfect style of jeans for your shape and size. After your personal denim style consultation, you will look so badass in your new denims, you’ll never want to take them off again!

Brendan is the Fashion Ambassador for the Jervis Shopping Centre and will be at the Centre each week sharing his words of fashionable wisdom and giving mini style makeovers. He has five important lessons for denim shoppers, which every dedicated follower of fashion should use to their derriere’s advantage.

Top tips for buying Badass denims:
1. Start with a little stretch; try finding denim with a little give

2. Avoid bootcut; use a wide leg to balance the hip

3. Try a skinny jean! They make every leg look slimmer. You’ll be amazed. Start with a jegging to break you in and remember, it’s all about what you wear on top

4. Back pocket size: big on small bum, small on a big bum

5. The perfect indigo colour is always the best place to start and is much easier to smarten up

*One final word of caution from Brendan, “Over 35s avoid stone washed, you’ll risk entering the land of trying a little too hard…population: YOU!!”

The Fashion Movement@ Jervis Shopping Centre will run for four fashion filled weeks. Each Saturday there will be four fashion shows throughout the day showcasing the hottest trends from all of Jervis Shopping Centre’s fashion stores including Forever 21, New Look, Topshop, Bershka and Stradivarius. These will take place at 12pm, 1:30pm, 3:00pm and 4:30pm, and will feature a special fashionably fun kids performance each week from the young trend setters at the National Performing Arts School (NPAS).

For more information see www.jervis.ie